Buywise Appliances – Cookie Policy

Last updated: 12/02/2026

This Cookie Policy explains how Buywise Appliances (“we”, “us”, “our”) uses cookies and similar technologies when you visit our website.

Our website uses cookies to:

Make the site function properly
Remember your preferences
Measure performance
Improve your experience
Deliver relevant advertising (with your consent)

You can manage your cookie preferences at any time using the cookie settings on our website.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites recognise your device and remember certain information about your visit.

Cookies may be:

Session cookies – deleted when you close your browser
Persistent cookies – stored for a set period

2. Types of Cookies We Use

We use the following categories of cookies:

A. Essential Cookies (Always Active)

These cookies are necessary for the website to function properly.

They enable features such as:

Shopping basket functionality
Secure checkout
Login sessions
Fraud prevention
Load balancing and security

Without these cookies, the website cannot operate correctly.

These cookies do not require your consent.

B. Analytics Cookies (With Your Consent)

These cookies help us understand how visitors use our website so we can improve it.

We use:

Google Analytics 4 (GA4)

This helps us understand:

Which pages are visited
How users move around the site
Device and browser types
General location (country/region level only)

Analytics data is aggregated and does not directly identify you.

Analytics cookies are only activated if you select “Accept All”.

C. Advertising & Marketing Cookies (With Your Consent)

These cookies allow us to:

Measure the effectiveness of advertising
Show relevant ads on platforms such as Google
Track conversions from Google Ads

We use:

Google Ads conversion tracking
Google Consent Mode

Marketing cookies are only activated if you select “Accept All”.

If you decline or select “Essential Only”, advertising cookies will not be set.

3. Google Consent Mode

We use Google Consent Mode to ensure:

Advertising and analytics cookies are disabled by default
No marketing tracking occurs until you provide consent
Your preferences are respected

When you decline cookies, advertising and analytics storage is set to “denied”.

4. How Long Cookies Are Stored

Cookie durations vary depending on their purpose.

Session cookies are deleted when you close your browser
Analytics cookies may be stored for up to 14 months
Advertising cookies may be stored according to Google’s retention policies

You can delete cookies at any time via your browser settings.

5. Managing Your Preferences

You can:

Accept all cookies
Use essential cookies only
Decline non-essential cookies

You can also clear cookies via your browser settings.

To change your cookie preferences on our website, click the “Cookie Settings” link in the footer.

6. Third-Party Providers

We use trusted third-party providers, including:

Google Analytics (Google LLC)
Google Ads (Google LLC)

These providers may process data in accordance with their own privacy policies.

You can read Google’s privacy policy here:

https://policies.google.com/privacy

7. Your Rights (UK GDPR)

Under UK data protection law, you have the right to:

Access your personal data
Request correction
Request deletion
Restrict processing
Object to processing

For more information, please see our Privacy Policy.

8. Contact Us

If you have any questions about our use of cookies, please contact:

Buywise Appliances
45 Parsons Street Banbury
sales@buywiseofbanbury.co.uk

01295 266 087